Choosing the right crowdfunding platform for your business or project can be an overwhelming process. At face value, many of the popular sites can look identical, and the numerous factors involved can turn this into a complicated decision. The first step in choosing a crowdfunding platform is to ensure that you have a solid idea that will appeal to the crowdfunding model.
It’s helpful to keep in mind that people tend to pledge money for three different reasons:
1. They relate to the message or cause behind your project
2. They connect to the creative presentation of your materials
3. They are interested in a physical aspect of your project, i.e. the rewards
To read the full, original article click on this link: Navigating The Sea Of Crowdfunding: How To Pick The Right Platform For Your Brand - Forbes
