What I am about to say is not a political statement. I am neither a Democrat nor a Republican. I look at the results of the 2012 election through the prism of business and sales practices. To me, there are stark lessons that can be learned by sales people and small business owners.
Let’s start by taking a look at what happened.
On November 6th Americans cast their votes for who they wanted as President and Vice-President of the United States. All of the information available at the time showed that 49% of the population was going to vote for the Democrat and 49% of the population was going to vote for the Republican. That left only 2% up for grabs. That 2% was the Independents and it became a target market.
To read the full, original article click on this link: Sales Lessons From The 2012 Election
