Using technology to turbocharge innovation in a downturn by Jacques Bughin, Angela Hung Byers, and Michael Chui
Amidst the pain of economic downturn, comes an overlooked competitive opportunity for companies: during recessions, only major innovations pass the test of success. These are the kinds of innovations that can sweep away older business models, creating a foundation for major growth that will endure long after the downturn has passed and a New Normal has taken hold.
