Nike and TechStars have launched the first Nike+ Accelerator programme, a platform which will feature 10 companies on a three-month immersive, mentor-driven initiative. The project is looking to support digital innovation by connecting with outfits that share Nike’s commitment to ‘help people live more active lives’.
The Nike+ Accelerator programme will accept applications from companies wanting to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualisation and quantified self. Mentors include Stefan Olander, Nike’s vp of digital sport, David Cohen, founder and CEO of TechStars, Naveen Selvadurai, co-founder of Foursquare, and guru Tim Ferriss.
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