Being an effective innovator is not an easy task. The good news is that you can learn from others’ experiences. Gijs van Wulfen walks us through some of the important lessons he learned as a marketer, strategy consultant and innovation facilitator.
Innovation is one big struggle. Not being able to change habits within the organization. Being creative at the wrong moment. Frustrated by budget cuts. Confronted with a lack of entrepreneurship. Putting pressure on people in operations who resist change. Taking the credits as team leader instead of praising the team.
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