Only clairvoyants or perhaps Nate Silver can say with certainty what's on tap for technology next year--but here are eight educated predictions: 1. Social commerce margins collapse. Why, you ask? Surely companies like Gilt Groupe, One Kings Lane, HauteLook, etc., are hot, hot, hot? I don’t think so--at least, not forever. Like social gaming, most will be seen as more of a flash-bang, not a steady flame. The Internet is responsible for a motivated and empowered consumer, who researches the best deals with a few fast clicks of her iPhone. Unfortunately, that translates into the absence of brand loyalty for social commerce companies. Unless a company has exclusivity--it’s the only place to get a deal on Armani, for example--it’s just part of a passing parade of options for the growing legions of Web-savvy consumers. This trend will really take off as meta-price engines accelerate.
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