Public relations is one of the most important aspects of corporate brand management that a company will ever engage in. When things are going great, you can use good public relations to build up a positive reputation for your company. If something goes wrong, then you call on that reputation to help prevent customers from abandoning you in droves.
When it comes to good public relations, there are five rules that a company must never break. If you try to carry on a public relations campaign without sticking to these basic rules, then your plan will be in trouble.
To read the original article: The 5 Unbreakable Rules of Public Relations
