I was at a party recently and got asked what I do for work. When I replied that I am the director of content strategy at a venture capital firm called OpenView, the guy who had asked the question stared at me with a blank look on his face. He explained that he understood the venture capital part, but that the director of content strategy bit wasn’t entirely clear to him.
Ok, so maybe it’s not a job title that’s completely ubiquitous yet, but content marketing jobs of all flavors — director of content strategy, director of content marketing, content strategist, managing editor, content marketing manager, etc. — are all becoming increasingly common. A quick search on indeed.com, for example, turns up hundreds of hits, including one I might add for an OpenView portfolio company.
To read the original article: What’s a Director of Content Strategy? | OpenView Blog
