Conventional wisdom says that startups need to embed themselves with American customers, sometimes for a stretch of years, before branching out to Europe and then Asia.
Like most conventional wisdom, it's nonsense (or bollocks, absurdité, 廢話 — take your pick).
It's seductive to listen to, especially if you're at all concerned about becoming profitable (a major preoccupation for nearly every entrepreneur, unsurprisingly). Traditionally, you'd start with the U.S. market and stay there, often for several years, because it's worth twice as much as the European market and three times that of going to Asia.
To read the original article: Go International, Young Startup - Michael Fertik - Harvard Business Review
