Conferences and trade shows bring thousands of like-minded people together and make it easy for companies to build awareness, acquire new leads and sell products. Right?
Not so much anymore.
Conferences and trade shows have become less attractive because the decision makers may not attend, the cost of travel, booths and admission fees steadily increase, while budgets are decreasing disproportionately.
When you gotta go, then you gotta go. Here are some thoughts to take with you:
To read the full, original article click on this link: ENTREPRENEUR: Trade shows: Make a big impression | Cincinnati.com | cincinnati.com
