I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. I will put the full list of posts here.
The start of this series was, Should Your Startup Announce Funding?
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” If your company was featured there (in the early days of what people called Web 2.0) you were sure to get a rush of 60,000-70,000 new user registrations, a ton of pageviews and interest from a rash of people from investors to people trying to sell you services.
The problem with the TechCrunch bounce was that it often led the the TechCrunch free fall, as in your website’s precipitous decline in traffic and your products fall in users as that same 60-70,000 rushed to try the next product.
To read the full, original article click on this link: Should You Bother Targeting the Tech Blogs for Your PR Campaigns?
