It was a cold, clear, winter day, only a year ago when the seed was planted. A dedicated group of Boston-based community leaders, entrepreneurs, executives, academics and government leaders gathered together at the 2012 World Class Cities Partnership Chatham Forum to think about how to make Greater Boston a better place to live and work, with an eye on innovation and futuristic thinking. A recurring theme – our Innovation Economy has a PR problem.
There is no Boston story that we all know, that defines us – that tells the world about what makes our scene unique. Perhaps it’s just plain old New England modesty, but it’s holding us back from greatness. We are terrible marketers of Greater Boston’s tech scene. We need to shout loud and proud about our successes, inventions and achievements. In doing so, we will attract more talent to our companies and drive more innovation. This kind of Boston branding will translate into so many other good things for our community.
To read the original article: Boston just got more awesome - Global Business Hub - Boston.com
