The following is a rather popular cartoon.
On first read, I think anyone whose been involved in the development of a new product would chuckle with a sense of familiarity.
But the last frame is wrong.
The reality is that customers want a product which will make them money (or have a lot of fun, or eat a great meal, or whatever)......for free (or better yet, get money)......It's not enough to ask customers what they want, because that will always be what they want.
To read the original article: it could BE different: What the Customer Always Wants
