It took me a while to figure out why Danish companies are so slow at embracing open innovation and I found the answer in an unlikely place. German and Chinese people working with innovation in Denmark told me that they had a hard time getting to know Danes.
As the societal culture spills over to the corporate culture in Danish companies, it became quite clear to me why Danes are slow at embracing open innovation. Danes are world class at collaboration – as long as they collaborate with partners they already know and trust.
To read the original article: When Culture Stops Open Innovation | CustomerThink
