While your company likely can't afford to advertise during the Super Bowl -- a 30 second commercial cost nearly $4 million, small-business owners can learn some valuable marketing lessons from the game's most successful ads.
"Super Bowl commercials teach entrepreneurs two things: the art of getting your message down to 30 seconds and the art of creating an enticing narrative," says Matt Eventoff, founder of Princeton Public Speaking, a New Jersey-based firm that specializes in message development strategy. "Small-business owners should watch the ads again and take notes; the ideas might prompt new ways to think about their own marketing."
To read the original article: 5 Marketing Lessons From the Super Bowl's Most Popular Commercials | Entrepreneur.com
