To help cut health-care costs and enable consumers to live longer, healthier lives, companies can entice people to health technologies if they woo them into sharing and celebrating, a design consultant says.
Design and “innovation consultancy” IDEO, a 22-year-old firm that has designed everything from Pilates machines to Palm Computer’s personal digital assistant, believes that health technologies have the potential to be just as engaging and popular as games and social networks, and that it’s up to developers to make it so.
That way, consumer may flock to gene sequencing or wearable health monitors the way they have to Angry Birds.
IDEO’s thesis was put forward at the conference of life-sciences investor Steven Burrill, whose firm holds a yearly conference, the Burrill Digital Health Meeting, on new technologies and their potential impact on the country’s health-care system.
To read the original article: How Design of Mobile Apps Can Promote Healthier Behavior - Venture Capital Dispatch - WSJ
