Take a look at your innovation pipeline. Odds are it is overflowing with rich ideas brimming with growth potential... on paper at least. Look deeper. Identify the projects that are the most different and disruptive, the ones with the greatest potential to create new growth. How are they staffed? If you are like all too many companies, at least a few will be staffed with — or even led by — people who allegedly are spending five or 10% of their time on the project.
A sprinkle of this and a dash of that can make a nice soup, but it's no way to create vibrant growth businesses. If you really want to disrupt, if you really want to transform, you need to make sure your high-profile projects have their Innovation Pig.
To read the original article: Who Is Your Innovation Pig? - Scott Anthony - Harvard Business Review
