If you’re doing a startup, there’s an allure to big brand partnerships. You might think: close a deal in a couple of months and then prestige, validation, press, growth, new opportunities, and lots more all await. “If I get this deal we’ll be up in bright lights.” Except it doesn’t usually work that way. The reality is that it’s so hard getting a foot in the door, then signing a contract is grindingly tough. Next, getting a successful partnership that delivers real mutual value is the real challenge, and then you have to do all this without getting sidetracked and accidentally burning your precious funds.
To read the full, original article click on this link: 8 tips to help get your startup through a big brand partnership | ventureburn
