On Friday, the NVCA, along with our partners at Dow Jones Venture Source, DeSantis Breindel and Rooney & Associates launched a first-time survey called the Brand Influence Guide for Venture Capital or BIG: VC.
The survey was borne from a proposal to NVCA from the NY based branding and PR firms DeSantis Breindel and Rooney & Associates to explore how brand perception is viewed in the venture capital industry. Does a VC firm’s brand matter? To founders? To LPs? To one another?
To read the original article: NVCA Launches BIG:VC Study
