Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Twitter for Business Misses Critical Body Language

Whether it’s a business or personal interaction, multiple studies show that as much as 50-65% of the communication is nonverbal. That means that people addicted to text messages, twitter, and email may be sending only half the message, and receivers often misinterpret even that half.

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. Amazingly, it leveled off in 2012, only due to Twitter, which has already superseded SMS texting in volume of messages. Email volume just continues to increase.

To read the full, original article click on this link: Startup Professionals Musings: Twitter for Business Misses Critical Body Language