Most startups fail. Few startups matter. Yet every great company began as a startup, from Thomas Alva Edison's lab in New Jersey to Bill Hewlett and Dave Packard's garage in Palo Alto, Calif. And every entrepreneur likewise started out as an unknown. We hear about a lot of new companies and meet a lot of founders, and write about far fewer. That's a selectivity driven by reality: It only makes sense to focus on the companies that matter most to our readers. But lately we've run across some genuinely inspiring company builders who strike us as more than just your typical wannabes. Some are first-timers; others are serial entrepreneurs who have yet to become household names.
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