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8 tips to help get your startup through a big brand partnership | ventureburn

Growth through strategic collaborations has fueled the expansion of many a company involved in the health care space such as Intermountain Healthcare System and McKesson to add new technologies and markets relatively rapidly. The forms these partnerships take vary according to need and size. Although frequently between smaller and larger companies, it can also be a partnership of equals. It can be particularly useful for small, growing companies to validate their products and give them broader market exposure. On the other hand, if there’s a fundamental difference in goals by the companies in the partnership or the customers aren’t happy with the agreement in practice, it could all go pear shaped, especially for the smaller companies.

To read the full, original article click on this link: Ready for a strategic partnership in HIT? Here are 5 things to think about to make it work | MedCity News