Now that you know how not to be a social media or content robot, let’s look at another great marketing tool that is often abused: email marketing.
I know. When you’re busy and doing everything yourself, it’s easier to slap together an email as fast as you can without bothering to customize it or really consider what would provide the most value to your customers.
But if you don’t do this, you’ll quickly see your contact list shrinking and your sales dwindling.
Never fear!
To read the original article: How to Craft Email: 10 Ways You Can Avoid Becoming An Email Robot
