John Paul II connected with the flock like no pontiff before him. Pope Benedict dipped a hesitant toe into Twitter. But it's the next Pope who will truly have to deal with a social-media reckoning.
Marketing and religion are almost as uncomfortable in the same sentence as politics and religion. As the world is about to have its next Pope, social media will play a role before, during, and after his appointment.
It seems every big milestone gets the label of being the first social (fill in the blank). We’ve had elections, Super Bowls, and Olympics. Even the recent Oscars have changed because of social media. But we haven’t had a social Pope--yet.
To read the full, original article click on this link: How The Catholic Church Should Prepare For The Pope To Become The #Pope | Fast Company
