There’s so much emphasis personal branding as a “critical” job search skill. Yet so many of us genuinely suck at branding ourselves.
And for most of us, there’s one simple reason for our shortcomings: our endgame is unclear. We haven’t identified – and in some cases, even thought about – our goals for why we want to engage in personal branding.
We have… no clear purpose.
“Simple,” you may say… “my ‘purpose’ is to get a job!” So you create a Linkedin account, and lurk on twitter chats. You get an About.me page and join BeKnown and Google+. Depending on your chosen career field, you may even develop an online portfolio to show off your work, blogs and your smiling face in a professional headshot. You are the perfect personal brand. Right?
To read the full, original article click on this link: Personal Branding Without Purpose: A Job Seeker Failure Story | The Savvy Intern by YouTern
