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Seth Godin

How many people will be using the internet in 2016?

Are women more likely than men to choose the brand of potato chip the family buys?

What percentage of the world's population will speak Spanish in a decade?

Everyone's talking about mobile, it's the next big thing...

If you're General Electric or Yahoo or a presidential candidate, long term trends might matter. If you need not just a majority but a plurality to make your numbers, then by all means, pay attention to these tectonic shifts.

To read the full, original article click on this link: Seth's Blog: Macro trends don't matter so much