Most leading companies understand the need for innovation; the challenge is finding ways to cultivate it. Julie Crabtree, author of Living with a Creative Mind, is a consultant to businesses that want to foster creative innovation.
Crabtree has spent 25 years researching ways to nurture and manage creative people. Her research reveals that the creative process is typically misunderstood by leaders, but creativity’s importance to business has never been greater. “Our workplaces are shifting so rapidly,” she says. “Developing creative thinking is a key part of the future of business; establishing people who have the ability to be flexible, adaptable and manage ambiguity is exactly what we need for the next 50 years.”
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