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We revere companies with great culture, and idolize CEOs like Tony Hsieh who put culture first in a very public way. Young startup founders in particular invest a lot of energy into defining their values, and often put “culture fit” at the top of their hiring must-haves.

But much of what we call “culture” is about the day-to-day interactions between staff and executive team members, or customers and your service or sales departments. And so the actions you do (or don’t) take as a leader are what really influence perceptions of your company’s culture, both inside and out.

To read the full, original article click on this link: 12 Daily Ways to Communicate Company Culture