Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges.
According to Eric Siegel in his new book “Predictive Analytics,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “big data” embodies an extraordinary wealth of experience from which to learn.
To read the original article: Startup Professionals Musings: Predictive Analytics is a Goldmine for Startups
