Each year since 2010, Shopify's Build-A-Business online entrepreneurship competition has inspired and helped thousands of e-tailers set up shop. The prize for the best performers this year? A $50,000 investment and mentorship from one of four mentors: Lean Startup author Eric Ries, Swissmiss founder Tina Roth Eisenberg, 4-Hour Workweek guru Tim Ferriss, or FUBU founder Daymond John. The process? Dream up something (great) to sell, build a store on Shopify, grow your business, and make for the winners' circle, like boutique casemaker Dodocase or coffee contraptions Joulies. This year, more than 10,000 businesses have launched this way, creating $50 million in gross merchandise value since Augus
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