Google Now, an app for Android smartphones that serves up useful information such as flight details when it thinks you need it, is getting some competition from a former Googler.
Sherpa, a free smartphone app, mines your e-mails, calendar, and location data to determine the best time and place to let you know something like your flight information and help with next steps, such as getting a cab to the airport.
Bill Ferrell, the company’s founder and CEO, used to work on search advertising quality at Google. He spent a lot of time traveling for work, pulling out his laptop to look up when his flight was leaving or which hotel he was staying at. Why, he wondered, couldn’t the information just come to you?
To read the full, original article click on this link: Startup Sherpa Bets Its Predictive Smartphone Assistant Can Best Google Now | MIT Technology Review
