LANGUAGE, LIKE ANYTHING ELSE, CAN BE HACKED FOR GREATER EFFECTIVENESS. HERE ARE SOME TECHNIQUES TO MAKE YOUR WORDS--YOUR BEST TOOL AT WORK--MORE POWERFUL. BY: LEO WIDRICH 7 COMMENTS EMAIL
One of the things I fuss about a lot (especially for Buffer copy, for example our welcome email if you sign up) are words; very simple words in fact. Should it say “Hi” or “Hey.” Should it be “cheers” or “thanks.” How about “but” or “and”? I’m guessing you might have a similar obsession with this.
There are many occasions when Joel and I sit over one line and change it multiple times, until we feel it really sits right. This is partly to improve our metrics for click rate and others. It is also to simply create an emotion. The one key question we ask ourselves is:
To read the original article: Which Words Matter The Most When You Talk | Fast Company | Business + Innovation
