MILLENNIALS WILL DEFINE OUR ECONOMY FOR MANY DECADES TO COME--AND THESE THREE GENERATIONAL PRIORITIES WILL BEND TIME-TESTED RULES OF THE MARKETPLACE.
Millennials have a somewhat schizophrenic relationship with the media. Depending on the study cited, they’ve been called everything from the most community-minded to the most narcissistic generation. The most entrepreneurial to the least financially literate. Name your bipolarity and there’s plenty of research papers happy to park Millennials firmly at either end.
To read the full, original article click on this link: If Your Company Targets Millennials, Read This Now | Fast Company | Business + Innovation
