There are three purposes of reverse-engineering the brain. One is to do a better job of fixing it and because that's a business opportunity. Being able to master the information processes underlying biology, which includes the brain but actually includes the body also, is enormous opportunity.
We're going to transform this multi-trillion dollar health and medicine industry with these techniques. Perhaps even more important, we're going to have an eye that really works well. Consider that Watson was actually able to read Wikipedia and understand it well enough to play a game of Jeopardy!, which is a complex, subtle, ambiguous game of language and got a higher score than the best players put together.
To read the original article: Three Reasons to Reverse-Engineer the Brain | In Their Own Words | Big Think
