The next time somebody reminds you, yet again, that more than half of the country's population is under 25, mention this number to them: 10 crore. That's 10 times the population of Sweden. It's also the number of people in India above the age of 60.
Such a 'market', although not as palpable as those for gadgets, gizmos and Gucci, throws up attractive opportunities for entrepreneurship as well as billion dollar corporations keen to wear their conscience on their sleeves. And, sure enough, a number of private sector firms and non-governmental organisations have jumped into the fray, with either good intentions or profit or both as the drivers.
To read the original article: Greying population market throws up attractive opportunities for entrepreneurship - The Economic Times
