As organists at stadiums across the country are again playing "Take Me Out to the Ball Game" on Opening Days, another game is quietly being played in box office backrooms. Last year, 17 out of the 30 Major League teams were using some form of dynamic pricing — the concept of raising and lowering prices in accordance with demand — to price ballpark tickets. This year, the practice seems likely to grow.
To read the original article: Why Baseball Seats Should be Priced like Airline Tickets - Rafi Mohammed - Harvard Business Review
