I love this quote because it sums up the tug-of-war between creativity and the practicalities of running a business. In the advertising and design sector, guess which side usually falls over? Many agencies perpetuate the feast or famine nature of their operations, hitting the business development accelerator only when work is desperately needed and ceasing all sales activity the minute it gets busy.
To read the full, original article click on this link: Creativity isn't magic - Creative Innovation
