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In part one I covered the need for early-stage enterprise software companies to build up professional services staff to ensure successful implementation projects. This goes against the conventional wisdom of VCs.

In part two I talked about how to ensure that your professional services practice doesn’t take over your software company although I’m on record that there is nothing wrong with a services company as long as you’re not VC backed.

To read the original article: How to Sell Your Roadmap Without Selling Your Soul