The founders behind Thinx underwear jumped into their bold social venture with a collection of impressive resumes and big ideas. What they didn't have was much experience in the complex world of high-tech apparel and marketing.
They decided to treat their collective lack of experience as a springboard for new ideas, a decision that has allowed the company to develop a completely unique--and entirely self-funded--business model. The trio literally reinvented women's underwear with cutting edge research and design, and ultimately developed a creative product with major potential for social good.
To read the full, original article click on this link: The Smart Way To Say "I Don't Know" | Fast Company | Business + Innovation
