The music industry didn’t imagine the ipod, airlines didn’t conjure up “go-to-meetings”, and TiVo wasn’t the brain-child of the cable company. The disruptive technologies that radically alter markets are the genius of outsiders that have the freedom to identify what others are too entrenched to imagine. Innovation requires an open mindset that sees the possibilities and solutions that no one on the inside is looking for.
All the best practices we’ve found out there suggest that developing a creative divergent-thinking mindset comes down to 3 things:
To read the full, original article click on this link: A How-To Guide on Driving Creative Innovation and Thinking Outside the Box. | Strategy & Brand
