Today we came across what should be considered a classic open innovation viral video, if there is such a thing. This great and informative clip gives one of the most comprehensive and easy-to-digest primers on open innovation and co-creation that we've seen, with highlights from all sorts of successful projects around the world.
If you need to explain how open innovation works, or the potential of co-creation, this is a great introduction for beginners, and all in less than 7 minutes. It comes from the folks at HYVE in Germany who have been at this for some time. Enjoy.
To read the original article: Tour the World of Co-Creation and Open Innovation in Under 7 Minutes [Video]
