Patagonia has launched an in-house venture fund to provide seed capital to eco-friendly businesses. The company's proven business model of charging a premium for green products gives it the confidence to achieve success with new like-minded startups following the same philosophy.
Patagonia gives away one percent of its profits to grassroots environmental nonprofits as a practice. With the new venture fund of more than $20 million, the company is looking to invest in for-profit sustainable businesses. This is an in-house venture that will identify and support startups involved with energy, food, water or waste.
To read the original article: Patagonia Launches $20M Green Venture Capital Fund | Social Enterprise
