While most people cringe at information overload, Tony Hsieh appears to welcome it. The Zappos CEO is known to have a penchant for research and a knack for using it in business experiments. He begins each one as if it will ultimately bring him closer to solving a theoretical jigsaw puzzle. And, if all goes as planned, his latest and largest experiment may do just that.
Just a few miles north of the Las Vegas Strip, a gambling mecca clustered with the largest U.S. casinos and hotels, Hsieh is leading a five-year, $350 million urban experiment to revitalize the city's downtown. That's where Zappos headquarters will be located this fall when it moves from Henderson, Nev., to the old City Hall building. Investing in the surrounding downtown area is in part a way to support the growth of Zappos.
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