Contrary to popular belief, there is no cohort of monks guarding the secret scroll of candidates on short lists in job searches. In this digital age, however, it can be both harder and easier to get noticed in the search process. Let me suggest a few ways to increase your visibility.
Use online social networks like LinkedIn wisely. Your LinkedIn profile should be complete, consistent with your résumé, and include a robust summary section. Many people don’t realize the full power of the summary in keyword searching. You have 2,500 words in which to describe your areas of expertise, your career path, and your desired next steps. Use this space as a billboard to promote your career experiences, successes, and aspirations. Also, pay close attention to the categories you establish in your LinkedIn profile. They may be used as search criteria, along with the summary and specialty sections.
