According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the prior year’s record levels, and mobile advertising now accounts for 9 percent of all digital revenue.
Spending on mobile devices continues to accelerate at an aggressive pace; naturally, advertisers are following the consumers. Despite this growth, the traditional display ad model of advertising that dominates the Internet just does not translate well to the several inches of screen available on the typical smartphone.
