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Last night, at the Churchill Club’s annual VC roundtable in Mountain View, CA, venture capitalists from firms like Greylock Partners, Khosla Ventures, and New Enterprise Associates told an audience how to best pitch them.

Of course, none of these investors could agree.

For instance, Peter Sonsini, a partner at NEA, told would-be entrepreneurs they should use VCs’ famous “herd mentality” to their advantage. Build up that allure, he said, make it seem like competing firms have been flirting with you in the hopes of throwing money at your startup. Entrepreneurs shouldn’t lie but there are ways to convey that you’ve got other suitors without seeming hokey. Like if a VC on Sand Hill Road agrees to meet with you Sonsini said, “You can tell them, ‘I can’t. I’m going to be local, but I’ve got meetings.’”

To read the original article: Not a shocker: All VCs are different. Pitch accordingly | PandoDaily