Political strategists can spend days and weeks thinking, talking and testing a message strategy. They know every word counts. The lessons startups can learn from politics is a subject I have expanded on previously, and made reference to in a book I am launching in the coming months, The New Goldrush. So why is it most startup founders don’t spend much time considering their message strategy?
Time, resources and skills shortages are the top 3 reasons why startup founders aren’t able to properly craft a message strategy. A poor message strategy can impact the success of an entire business. Marketing won’t fix a rubbish product, but it will help launch a good one. Here is five things to consider when you are defining your message strategy.
To read the full, original article click on this link: 5 Ways to Define Your Startup Message Strategy
