Attracting investor funding is only the beginning of the start-up adventure, not the endgame.
"Those guys are successful, they've raised half a million from investors," one start-up commentator recently told me about a business.
Is raising money the benchmark of business success? Surely getting investors on board is part of the journey, not the destination.
Having some investors coming on board means others share the founders' belief their idea is a viable business and it's a great ego boost for those working hard to bring the product to market.
To read the full, original article click on this link: Is raising venture capital the benchmark of success?
