During a painfully dull futures workshop Down Under, a simple word change helped transform a stagnant discussion.
The facilitator, with a world-class flair for bafflegab and platitude, had asked the group to envision products customers might desire a decade hence. The conversation regurgitated cliché after customer-centric product cliché until the moment the team rejected and replaced the facilitator's language.
To read the full, original article click on this link: Good Leaders Don't Use Bad Words - Michael Schrage - Harvard Business Review
