One hundred years ago only two out of ten of the world’s population were living in urban areas. By the middle of the 21st century, seven out of ten people will be living in cities. Already global business is beginning to plan strategy from a city, rather than a country, perspective. Understandably so: well over half of the world’s population lives in cities, generating more than 80% of global GDP. Standard population projections show that virtually all global growth over the next 30 years will be in urban areas. The number of people living in the world’s cities is growing by nearly 60m every year. The key findings of the research are as follows.
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